"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes - NOT information about drills!" -Perry Marshall
"There's what happened to you in your life,
and then there's what you decided it meant" -Mandy Evens
Accounts of a young twenty-year-old kid searching for the multi-million dollar prize in multi-level marketing with a book, credit card obesity, a vast knowledge of what does not work, a bit of success experience in the online business world, and a great deal of eagerness to help other people steer clear of the many foibles that can easily be avoided. Robert Kiyosaki and Donald Trump can teach you how to build wealth, Seth Godin can teach you how to market, John Assaraf can teach you how to change the way you think to be more successful, everyone in “The Secret” will help you become more happy.
I am here to tell you a story, but more importantly to shed light on many ideas that are important to figuring out this easy access world of business connecting people through the web. I’ve learned more about marketing, advertising and running a business online than everything I learned in all the semesters of college that I have pieced together.
Ah yes… I am generation X. Let me paint it for you: When I was in middle school, home computers were just starting to get the internet, I was designing computer game levels for computer games with my buddies, I was the only one in my house that new how to program the computer and keep it purring, instant messaging over the internet became popular and cell phones were starting to get smaller to the point that it was not longer very awkward to shove them into your pocket and walk around, and at about this point in time everything was coming back into style (punk, prep, jock, emo, hip hop, pretty boy, goth and so on) Naturally, I feel that my computers are simply an extension of who I am, they are almost like eating breakfast in the morning… I couldn’t imagine life without them. On the other hand, I wouldn’t mind getting lost in the wilderness just for the adventure, but you get the idea… computers are very much a part of how the world operates… clearly.
Everything that I have said in this book is great for anyone interested to read, but I am mainly talking to all the average people who would be deliriously happy to make a few hundred dollars more per month. I am talking to all those average people who are more than willing to spend the entry fee to get into come business only to find out and realize that there is so much more involved that giving it a “part-time” effort simply will do no good. There is a lot of great information in the pages to come, but for the most part sit back relax and laugh at all the great mistakes I have made so that you don’t have to.
There are a few things that I would like you to know right off the bat. First and foremost, one of the main reasons I wrote this book was not because I became wildly successful in network/multi-level marketing. I have experienced many ups and downs in the field to document it for you so that if you are interested in getting into something that you have no experience in, you may have a more solid ground from which to build from. If you have already been involved in multi-level marketing/network marketing, then I am sure that you will find great ideas or helpful tidbits here and there, but if nothing else hopefully you enjoy some of the stories.
I can’t tell you what is the best opportunity out there for you, but I can tell you what I have experienced and what I know to be of substantial importance. I can only share with you what I have done and how it worked. If you are looking for some secret formula or magic technique for sponsoring more people… I would recommend that you work about 10-20 more hours per week at what you are doing currently, if you get paid hourly, because that is about how much money you will end up losing if you start buying up all the silly e-books and fruitless advertising services that are out there. The point there is that you really have to separate the good and the bad. There are right ways to advertise and there are even more wrong ways.
For instance, there are affiliate programs out there that are designed to have you make your own affiliate program! This is a good idea, but not when you have 98% of them producing worthless or repeat products that someone else has already created in another format or color.
With that being said I think you will find many tidbits throughout this book that will help you in whatever endeavor made you pick this book up and want to read it.
Let me draw the picture for you. I am currently in my twenties. I started thinking about how I could become successful when I was about 16 years old and I tried to get into the Internet moneymaking scene when I was 17 years old. After seven years of trying half the home-based businesses out there, among other things, I have found that I have this innate ability to see what I am doing from outside the situation and then change my attitude toward it thereby changing my outcome.
I went back and forth with the ideas that I wanted to share in this book mainly because I was not at ease with the industry. I was not happy with how many people were really interested in making money from home and working for themselves and not achieving it and giving up. Thinking that I was not helping people because of how few people were actually excelling, I realized that this was not my fault nor was it the fault of the company that I represent.
I had to put it into another context for myself so I applied it to another industry that I am very fond of… The cycling industry! I have been involved in the cycling industry for years now and I have sold many bikes to young and old people, men and women. All of these different people bought bicycles from me and I educated all of them about what they were buying and how they could benefit from this feature and that feature. They took the bike for a test ride, they asked me questions and they more often than not left with a smile. Whether they spent $8,000 or $275, they were all buying something that they wanted to buy, which is why they came to the store.
So what happens when they stop using their bike? Is that my fault? No, it is not. What happens if their bike stops working right and they don’t know how to fix it, BUT they have not brought their bike in for a tune-up like I suggested? Is that my fault? No it is not!
Pretend for a moment with me that the person that finds my website wants to get involved in a home business. They have decided that I am the leader they want to join and they are ready to put in some time. They like the travel industry, the commissions of the business building side, the perks on all-inclusive resort deals they get as a member and the idea of being able to work from their home on their own schedule. So they call me and have a few questions and then get started.
I let them know what they need to do to become successful and give them some ideas of action steps that they should take to start their voyage of entrepreneurship with their new endeavor and they are excited to start knocking them out of the park. Action step #1 goes well and they blow through action step #2 without blinking… Action step #3 is a bit rigorous and action step #4 is harder than they planned. At this point they start doubting everything because it doesn’t seem that easy anymore. They start doubting the company, the reality of their situation, if they will ever be able to make it full time in the business and if they will ever make the money the “top earners” are making.
They start talking to people and looking on “scam” websites to see if they have made a wrong decision. They ask their friends what they think they should do without regard to thinking whether or not their friends are even reliable sources for information on the subject.
What happens next? They stop working their business. They didn’t realize that just because it was online and at home, it is still a business that needs to be run with great focus and determination with proper goals set in place. They quit because they were frustrated. At this point it has usually only been around a month or two. What is the normal startup time period to know whether or not a new business is going to be successful… three to five years?
It is possible through the Internet to do it much faster, but the “get rich quick” virus kills peoples’ dreams way before they are even close to attaining them. And people don’t really grasp the idea that they are not working for anyone but themselves! They are not used to making the calls and planning out what it is that they need to do to stay busy so that their business succeeds. This is the main reason that people fail in the industry and I was taking it personal because I was helping them get started. Personally I am great and getting new prospects and signing people up, but what I was doing to be successful in that way was more than what most people were willing to do. I was putting in a full time effort and much more.
I Am A Dreamer
I was told when I was very young that there were jobs where people were paid a lot of money just to think! I was so excited about this because to a little kid like me, it made me visualize this person who was being paid by a company and would spend the whole day gazing out into the world coming up with brilliant ideas, or concocting new ways for the company, people, organizations, countries, schools or corporations to do things. When I was little, this idea did not bring with it any ideas of stress or deadlines or bosses yelling over your shoulder. It was this wonderful career where you would just and think.
You would think all day long about whatever came to your mind that could better your company. There are many jobs that encompass this idea, but nothing that I have ever heard of where someone is paid just to think about things that come to their mind without being hassled.
One event that led me to take the course in life that I have would be the amazing experience my mother gave me through being home-schooled until sixth grade. I was able to learn in a setting that was amazing for indulging creative thinking. I spent more time outside than most children had the chance to. I also learned what interested me the most and had no peer pressure during this time in my life to do things that I would not otherwise do.
This created this constant thought that I had, when I started attending the public school system, that this ridiculous assembly line of youth shuffling or sheep herding of children was not even close to being a good way to teach people. I am very passionate about learning hands on instead of sitting at a desk and reading. I was never one to want to read something and then at the correct hour, regurgitate the information that I read so as to pass a class.
I believe that life is the test and it is up to us to gain the knowledge that we need to pass the test of life with a great GPA. Learning is a constant endeavor. I have learned more through business experiences than I ever have in any class that I have taken.
Another event so to speak would be that fact that I grew up in one of the most wonderful places in the world. I grew up in a town that is right on Lake Michigan. And a place that had all four seasons and wonderful settings for anyone to explore.
I prescribe to life being an adventure every step of the way. I am not able to settle for what some people say is the “rat race”. Because of the way that I have learned throughout my life I think way out of the box… Almost so far out of the box that I can’t even see the box. If not for the thrill of a new adventure in the near tomorrow what do we have to look forward to? If life is to be lived in a stagnant state, what is the point of having so many options to choose from in life?
I wrote this book mainly for all the people that are thinking about jumping into some sort of business, networking business, online business, an affiliate program, or pure curiosity about this subject.
This book has in it what I have learned and experienced in this field. If your goal is to make more money then make sure you are doing it smart instead of trying to get rich quick. If you felt like I was talking directly to you in that last sentence, you are probably getting involved or about to get involved in something that you know isn’t something you should be spending time doing. Time, in business, is one of the biggest money wasters. If companies came up with seamless techniques for running every aspect of their business, the level of increase in revenue for those companies would be enormous.
So scale it down to your personal life. If you dump 10 or so hours into some get rich quick thing or some close cousin to it, think about how much money you are wasting. Maybe it isn’t money, maybe it is time that could be spent with your family, or learning something useful in your current occupation that would make you more valuable to your current employer.
Whatever it is for you, I highly encourage you to really know what it is that is making you want to make a change in your life. I would recommend writing out what it is that you want and why. When you have done that, hold to it and gauge whether or not your decisions are enforcing ultimate goal.
Starting a business demands a lot of attention and hours.
The commitment needs to be at the highest level for success.
If you don’t know how to do something then you need to know how to outsource it or figure out how to do it… Then you need to make it happen as soon as possible. Pretending that just because you work from home you don’t need to give your business the attention it demands, you will not get far from where you currently are. If you want residual income for years and years to come, put in serious effort to make that happen.
It seems that people are more likely to remember a good point when they hear it in some sort of a story. Some of the stories that I tell about my experience may not be to terribly interesting all people, but the underlying point in the story may be transferred to that persons understanding and that is the goal here.
And that is Chapter 1
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