The Brilliant Blatant Business Model

There have been many different wellness products through my kitchen and all of them seem to have something that is incredibly special. Before I precede let me just say that the handful that I tried, I did research on the products and only used the products that appeared to be better than something I could buy at the grocery store.

There is not one that I found to be head and shoulders above the rest. I will say that personally I prefer liquid products compared to products that come in pill form, but other than that, most of these products are great. If you are part of one of these wellness businesses that preaches about why there product is soooo much better than Sussies, Billies, Freds, Johnnys, and Tinas then you are probably reading this part and saying “ Yeah ok there buddy, you clearly haven’t tried my product and have no idea what you are talking about!”

So what is it that makes all these amazing testimonials about incredible weight loss possible? How is it that that Subway guy lost all that weight eating huge subs? And most of all, why is it that there is a huge number of people who try these types of products and fail?

It Is Called “The System”

“The System” is this beautiful tool that companies use to make it streamlined for people. Losing weight for the people who were successful with the weight loss program were successful because of why? Because they followed a system! What would have happened if they just stopped eating all the horrible food they were currently eating and started eating a healthy diet without the MLM business and all of its “amazing” products? Well, for over weight people, they would probably loose weight.

How about all the people who have had some sort of healing from wellness products? Do not underestimate the power of belief. Not to discredit any product on the market out there, but there is something to be said for believing in something so strongly that the outcome is greater because of ones strong belief in a product or system. Same thing with believing in yourself…. If you have really low self-esteem then your productivity in life is more than likely very low compared to if you were very focused, goal oriented and driven to be successful in something. “The System” is put in place for a few reasons.

I may not talk about all of them, but I will give you an idea of why it is there. It is there for the sole purpose of keeping people on a time line or program or a checkpoint system so that you follow the “plan”. This creates more money for the company, gives you the results you are looking for and most importantly keeps you thinking the way you should be so that you are not playing with ideas that might cause you to quit the system.

In Seth Godins’ book “ The Dip” he talks about quitting things that are dead-ends in your life and focusing all your energy on the career, project, goal, or whatever it is that you want to pursue with all your effort. Instead of doing many things so so, he suggests doing not so many things very well.

This is very close to obvious, but it is wonderful to hear someone just spell it out. It also helps many people because it is hard to quit something right in the beginning if you realize that you are not going to, or are not able to, give an endeavor a 100% effort. Why start something if you are not going to be successful? Instead, take that energy and pour it into something that you really do want to be successful in.