Seth Godin (Read his works)

One of the best authors and entrepreneurs to listen to is Seth Godin. His ideas and philosophies are very easy to follow and so true. It is like an "ah ha" moment the entire time you read his writings.

"If you buy my product but don't read the instructions, that's not your fault, it's mine.If you read a blog post and misinterpret what I said, that's my choice, not your error.If you attend my presentation and you're bored, that's my failure.If you are a student in my class and you don't learn what I'm teaching, I've let you down.

It's really easy to insist that people read the friggin manual. It's really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it's not helpful."

That is a little taste of part of a blog post that he wrote. I encourage everyone to go to the bottom of my blog and find his blog links and fully endulge yourself in his writings. He has written books such as "The Purple Cow, Permission Marketing, The Dip" and others that are to your benefit to read if you are at all serious about understanding the business advantages.

Seth Godin's writing puts you in check, throws the truth right in your face, opens your eyes, helps you see what is really going on, gives you the reality check you need to move forward and at the same time is enjoyable to read. While searching for answers to your most important "getting the edge" type questions, make sure you have a few of his ideas under your belt.

You can also just go straight to http://www.sethgodin.com/ and you will find plenty of amazing reading to last you hours... days...

Enjoy!